Though they haven’t been shouting it from the rooftops, Apple added audience retargeting capabilities to its mobile ad platform iAd in iOS 8. Digiday reported that Apple has been actively pitching agencies cross-device ad retargeting via iAd, which has Tim Cook did well this year for Apple (NASDAQ:AAPL) investors and retail customers. However, I opine that Mr. Cook's golden chain of accomplishments this year is still marred by the weakest link, iAd. Cook does not seem to have the right strategy to make Rumors of iAd's demise have been greatly exaggerated. Starting on Thursday, Apple is extending its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying. Previously, advertisers had Apple has been a laggard of sorts in the mobile advertising space. Despite being one of the most influential players in the mobile industry, the company’s iAds platform – which allows developers to embed advertisements into iPhone, iPod and iPad Apple (NASDAQ:AAPL) has been a laggard of sorts in the mobile advertising space. Despite being one of the most influential players in the mobile industry, the company’s iAds platform – which allows developers to embed advertisements into iPhone, iPod REUTERS/Robert Galbraith iAd was launched by Steve Jobs in 2010 but remains just a "tiny part" of Apple's business. Apple's mobile advertising unit iAd is moving into programmatic advertising for the first time by partnering with Rubicon Project, an .
July 7 (Bloomberg) -- Apple Inc.’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its The early returns are rolling in on Apple's iAd mobile advertising platform, and so far the results seem mixed. Few of the iAd partners have actually launched campaigns on the iAd platform, and there are complaints about Apple gumming up the creative Peter Krasniqi, formerly part of Apple’s iAd group where he was a sales manager, has joined multi-screen ad targeting firm Tapad. Tapad’s audience-targeting technology aims to provide advertisers a way to focus the delivery of their ads to consumers Apple CEO Tim Cook might have called iAd a “very small part” of the company’s business in the past, but Apple is starting to take programmatic seriously and the partners are piling up. Following Wednesday’s announcement of Rubicon partnering with .
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